SEO Services Include:
Keyword & Competition Research
Which keyword should I aim for? Which keywords get the most traffic? Which keywords could I rank number 1 for next week? Which keywords am I most relevant to? Which keywords will generate the most revenue?
Deciding which keywords to choose is much more complicated than it may seem to the inexperienced.
Besides picking 'thought up' words and key phrases with the most traffic, you must study many other factors simply because there are many factors in determining a site's rank. ie: competition strength, amount of competition, relevancy of your site compared to other sites, competitor's stats and so on.
You will give me a list of all the keywords you want to target and I will send you back a list showing estimated monthly visitors for each phrase, strength of the competition and of course a professional’s suggestions.
Most of the sites ranking well on Google have been ranking well for a long time now. To prove to Google that your site is more relevant than the ones they've picked requires a deep competitive analysis and understanding of why Google chose them.
I will determine which keywords are reasonably obtainable and which may require a little time to prove that your site is worth ranking amongst the authorities in your industry. My keyword research involves finding total estimated visitors per month and total sites competing for those terms.
Like I said, competition always determines how well you will do for any given target phrase.
So my competitive analysis involves determining who's the competition, their total indexed pages, total links, total .edu links, total .gov links., how often the spider crawls their sites, social media presence, their page rank, average amount of words in body content per page, their keyword density, domain age, and if they are listed in a few particular directories.
This kind of information will tell you exactly what your site needs to beat and out rank the competition.
Because Google and other search engines keep their algorithms a secret, the best way to figure out how to get to the top of a search engine is to copy what the competitor is doing, then surpass them with more unique and creative ways to gain visitors loyalty and trust.
Article Writing, Press Releases & Submissions
Article writing is probably the most tried and true way to publicize your site. Writing articles for other websites and your own website could provide you with an authoritative chance to compete on the internet.
This is how I would perform article submissions. I'll write a keyword-rich article with links pointing back to your site. Next, I will add that article to your website creating small internal linking structure and tunneling.
Then that article will be submitted to every article directory possible. These articles can then get picked up by other webmasters and news sites to publish to their site but at the same time be referencing your site with links pointing back to it.
This can help your company because it can build PageRank, it can build awareness and it can send you a heap of traffic through all types of websites.
Social Media Optimization
Social networking is becoming more and more popular as users start to want their own pages and to have something to do when visiting a site. Interaction is what the internet is about nowadays. Communicating and being part of the 'web 2.0' social world can lead to high publicity in on major networks and websites.
My social media optimization strategies can range from installing and setting up a company blog to creating you a Myspace page or Youtube
channel with tons of friends and a good start in social networking. I know of
hundreds of sites that can be used to help your website with popularity, branding, traffic and traditional SEO optimization.
Branding & Brand Reputation
You have a company with a bad name. Or maybe you don't know how others see your site on the net. I can help any company obtain and/or retain a good company reputation. I will search for every single page on the internet that even mentions your company's name, analyze them and then decide which webmasters to contact which pages to optimize. I will make sure only the web pages we chose rank for any term associated with your company.
These pages can compose of testimonials, reviews, comments and honestly good opinions and about your company. Not maintaining a good name and eliminating bad reputation could make all the difference in how well your business does online and nowadays as a whole.
Contact me right now and tell me a little about your business needs. I'll let
what you know what I recommend, what I can do & what it will cost.
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Content Writing & Keyword Placement
So now that you know which keywords you are going to target,
it's time to place those keywords throughout your web site in locations proven
to help sites perform well on search engines. In order to rank well for a
particular term, you must be the most relevant. And in order to be the most
relevant you must have pages focusing on your targeted terms with those terms in
the header section, header tags, in the content, in the links, and other places
within your web site. The GOOGLEBOT needs to be able to run through your
site and by time it gets done reading it, it must feel that your page is the
most relevant page to what the visitors are searching for.
I will use a variety of techniques to not only make your site
the most search engine friendly and relevant, but also make all content pure and
natural.
Meta Data - Title, Keywords & Descriptions
Meta data is the oldest form of figuring out what a web site is
all about because a lot of this data was originally used to label web pages.
Search engine use this data to categorize and help determine your website's
relevance. This service involves changing the title, keywords, description,
robot following, author info and other tags to make it the most search engine friendly data possible. The META data section should be the most keyword-rich area of your webpage.
The data inputted into your title tag is what Google delivers as the title of your listing on search engines. The description could sometimes show up on the SERP's, however most of the time Google picks a snippet of your body content to show which actual content within that page is relevant to the searchers’ query. Keyword data helps websites label your site, categorize your site and reinforce internal linking and link building anchor texts.
SEO Web Design - Website Architecture, Sitemaps & Internal Linking
Not only does keyword placement make a page the most relevant to a term, but having a website theme that is easily categorized and that is built with proper architecture is very important. Internal linking has been known as the ‘slab that holds the bricks’ or ‘the glue that keep the website in place’. This service could possibly be what sets page 1’ers from the rest. Just like building popularity on the whole net, you have to have pages within your site all vouching for which page is the best to choose and to also provide internal strength. I can create sitemaps which are the mildest but most preferred form of internal linking along with a ror file and a urllist file. But we can go deeper if you like.
SEO web design is another part of Google's algorithm that if done right can literally change the way your site perform on the SERP's. I specialize in optimizing your website’s design, architecture and theme. I will lead the search bots to where they should go. Your website will reflect your targeted keywords inside and out.
Website Indexing
Once you have a site that is completely search engine friendly, it is recommended by specialists and the engines themselves to submit your site to all major search engines. You want your site to not only be seen by all engines, you want all engines to index every last one of the pages you want visited. I will manually submit your site to every engine I've found to deliver traffic and make sure your site is placed into the most beneficial categories.
Technical SEO, HTML Validation & Server Issues
Technical SEO strategy is one of my favorites. A good rule of thumb is to always make sure your HTML and CSS coding is validated, because the last thing your site needs is for a search engine spider to come to your site and get stuck, lost or fall off a broken path or piece of coding. Each search engine has its own spider bot. And each bot reads your site differently. But no matter how they read you site, your coding must be done correctly so that they can read your whole site. Another variable in most engines algorithm is load time. Most website owners don't realize how much faster their site could be if they only validated their web pages and cleaned up their servers. I also work with redirecting, rewriting and canonicalization. I will make sure your whole sites is indexable, the bots only go to the pages of your desires, your site is canonicalized and all 301, 404, 302's are in place.
Link Building & Popularity SEO
Arguably link building is the #1 factor in determining your search engine rank. If you want Google to recognize your site, it must be able to find it through other sites. The search engines need to see that other sites in your field agree with your website's content. ‘Other sites must vote for you.’ Look at it this way; if your targeted query was a popularity contest, whoever got the most votes and most recognizable (sites already ranking well and have developed trust) votes win. Link building is a very important part of a website's SEO campaign, that's why choosing a professional link builder could be the most profitable thing that has ever happen to your website. Please read my ‘Why Me?’ page to learn why I should be your link building SEO.
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