Organic  vs. PPC

Paid listings can show up instantaneously, however, each visitor is going to cost you. Sponsored listing run on a pay-per-click model. Meaning you can be in any position you want for any keyword you target. But at the same time you'll be bidding against other websites that want the same positions. Each keyword has different bid prices depending on the engine, industry, keyword and website.

Say you want to rank #1 for the term "New York Car Dealership

Chances are you will be competing with 20 - 1000 other websites for that position. Currently the average cost per click for the 1st position for that term is ~$42.59. It's not always that expensive. A similar term "car dealers in nyc" is only ~$3.96 a click. Meaning for every person that visits your site, you’ll be paying $3.96 or $42.59 per visitor to your site. So if you want thousands of visitors to visit you site, it can be very costly. But if you have a good site and product, it can be profitable.

SEO is a whole another arena even though sharing the same search engine ranking pages.

  • Organic Listings
    Google, Yahoo or Bing chooses it's rankings by the most relevant to the keyword queried instead of who ever has the most money. Rankings are purely based on who ever has the most relevant content or the most links.
  • header/meta data
    Updating keywords, description, robot following, author info and other tags to make it the most search engine friendly data possible.
  • content writing
    To be relevant you must have pages focusing on your targeted terms with those terms in the header section, header tags, in the content, in the links, and other places within your web site.
  • internal link building & popularity SEO
    If you want Google to recognize your site, it must be able to find it through other sites. The search engines need to see that other sites in your field agree with your website's content..
  • article Writing, press releases & social media submission
    Build awareness and send new traffic through all types of social media platforms and websites.

It's up to you.

Do you want to be number 1 today and get charged an arm and a leg or do you want to create a site that can achieve that top position and other top positions with creative SEO to other site pages. As the average cost per click rises in pay-per-click programs, more and more people turn to an SEO specialist like me.

 

Screenshots of Prior Works
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